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What is Georgia Library Service?


GLS (Georgia Library Service) is a library for the people who are unable to read standard print due to a visual, physical, or reading disability.


GLS was built with WordPress and designed by a graphic designer, which together made UX cumbersome, slow, and somewhat limited. GLS members reached out to us to see if we could help to redesign their website as they felt their website is not visually appealing, tech-sufficient and not fully 508 compliant.


My Role

As a UX Designer and Researcher, I redesigned the website which included gathered business requirements, identified clear problem statement, shared possible solutions, competitor analysis, user interviews, create proto-personas, user flows, site structure, wireframing, prototyping, addressed usability issues based on accessibility guidelines checklist(WCAG), and implement new designs with minimalist design approach.  


Figma, Photoshop, WordPress


3 months


Tanu Seth - UX Designer and Researcher

Hari Merugu - UI Designer

Redesign Goals

Getting on the same page:

I conducted the meeting with the main library staff on Google meet to better understand their business goals, users needs, pain points, and the overall site structure. I took notes about the main changes that specifically I need to highlight in the website and try to understand what other competitor libraries were offering which they were not able to, along with what made the GLS stand out

Align Goals:

Meeting _Screenshot_1.png
  • Create a visually appealing website design with fully WCAG compliance

  • Create Navigation structure in the more user friendly way

  • Made the important information easily accessible




Problem & Hypothesis

Affinity Mapping

Competitive Analysis

Create User Personas

User Research


Site Map




Visual Design

Clickable Prototype


Deliver Final Prototype


Problem & Hypothesis

Problems to overcome

We saw the immediate issues regarding the information architecture, Header, usability, visibility, accessibility feature, content, and links etc.









Previous website

Heuristic Analysis


  1. The header is not looking presentable

  2. Information architecture is not user-focused.

  3. Accessibility feature were missing which user generally find at the top of the page.

  4. No clear hierarchy of information links

  5. Textual content is not clearly defined that how the user will get their service.

  6. The site is not visually presentable.

  7. Footer is also not looking presentable.

My Hypothesis

After analyzing the site, my hypothesis were:

  • It’s hard to find the useful information for users

  • Disability feature were broken

  • Resources are mixed up with other links and difficult to identify

  • Application/Sign-up process not easily accessible

  • Need to make the site visually presentable

Competitive & Comparative Analysis




I conducted thorough research of potential competitor libraries that is comparable to our goals.,, and is their biggest competitor.


Obviously, we knew our website lacks many features, but, we learned what features our potential competitors are providing on their website.

I discovered following key friction points which we can addressed in our app:


● Accessible features - contrast and text size buttons large and easy to find

● Context text size

● Apply button to application is front and center

● Apply for services feature easy to find and see

● Events section in the center and easy to navigate

● News and Events page populates on front page

●Populate training videos on the front page

User Research

To get the clear understanding of the user’s needs, motivation, and pain points, I conducted some user interviews, and before that I asked some questions from stakeholders too. These questions helped me to know about the issues which the users face while going through the site and also prioritize the layout for our new content and new navigation menu.


Stakeholders and Users Interview Questions:

  • When users come to GLS website what are the top few things they generally do?

  • What is that they usually like to search in the website?

  • What is the primary motivation for them to visit our site? so that, we can prioritize that information and keep it up in the priority list or Front Page.

  • Whether they use this site on a desktop computer or on a mobile device. What %?

  • What is the missing information on this website they are looking for which they can find elsewhere?

  • What are the difficulties they face while navigating through this website?

  • What are the few things which you feel that are important which they are not able to find ?

  • In navigation menu, is there anything which you want to add or remove? As an Admin, what challenges and pain points you have? (Last time we discussed, need new functionality to add an image with event, what are other improvements required?)

  • Which videos you want to add under newsletter? Refer “Websites we like” document


Affinity Mapping


Information should be visually Presented

Pain Points

pdf's are not open in new tab




Training Videos

Calender events in main focus

Can't see eligibility and services

Check and download Books

Easily accessible 
important links

Training Videos

Not able to find current event easily

Check Resourses

appealing information


Page title missing

To get to know the eligibility

The Outcome for Affinity Mapping

  • We found out: Need to make easily accessible the important information such as calendar events, main resources, training videos etc.

  • Eligibility and benefits should be in main focus.

  • Check and download books should be in main focus.

  • Information should be visually presentable.

User Personas

After getting the clear understanding of business goals, user’s needs, motivation, and pain points, I worked with the main library members to create a target personas to better ground my work.



Information Architecture / Site Map

After creating the user personas, we roughed out a site map to help us focus on the user's mental model of the site. 

The frame of reference is always "what does the user need? what will make this process easier and more pleasurable for them?"

GLS_Sitemap_Information Architecture.png


At this stage, I have clear understanding of the navigation structure and the most important feature of the website. So now I spent 1 hour of sketching to create 2 versions of the home page to portray interactivity between the functional element.

Then we check-in with the owners in our weekly meetings. So that, we could not go far into the design without the owners ensured. 

Home Page V1


Home Page V2


Low-Fidelity Wires


As it was a redesigning project, I need get the clear understanding of which type of main changes the owners required. I did some weekly meetings and get the meeting notes as a base reference. After that, I spend 4-5 hours to create a mid-fidelity wireframe and discuss in our weekly meeting because we need the owner's seal approval at every stage. Then I gradually moved to the high fidelity prototype.

Home Page Grid Layout

Home Page V1


Home Page V2


Mid-Fidelity Wireframe

Refinement based on owner's review

  • Change helpline number in the middle

  • Apply now and donate buttons in the left

  • Change button name learn more to About GLS

  • Prefer to see Museum of Library service logo and description at the right


High-Fidelity Prototype

For the hi-fid prototype, we designed 3 versions of  Home page to choose the best one, and secondary page which will be used across the site for all the content pages.

I used their style guide and branding guidelines which were already defined that very well complimented with my visual design work.

Home Page V1

Desktop_Color_2ndDesign - 4.png

Home Page V2

Desktop_color_3rd Design - 5.png

Home Page V3

Desktop_Color_4th design.png

High-Fidelity Prototype



The design solutions resolve many of the heuristic problems we initially found, so the website is measurably more usable!

What did I learn?

I was able to apply user experience design thinking and marketing methods across the site to create a site that is useful to users. I learned that how the visually appealing website and intuitiveness are important in a content-heavy website, especially for our users who needed as less distraction as possible while they were using the website to be able to focus on the data they were getting.

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